We often hear leaders talk about “getting buy-in” from people after a plan has been announced by those in charge. What they mean is “The train is leaving, are you buying a ticket?” How boring.

What happens when people are invited to buy-in to a plan as an investor? Instead of being persuaded to “get on board” these people are invited to help build the train and then run it. You’ll find these leaders prioritizing their day around supporting the people who make the mission and the process possible.

Both trains will probably get to their destination, but which one will make the longest journey? The one you helped build.

Life is a team sport. Make your team investors in the journey.